Over 40 years of practical research has revealed that 99% of the time what we THINK is our problem is actually NOT the problem.
However, studies have also shown that investing even five minutes redefining a problem produced more original and higher quality solutions than those developed without problem definition.
Enter, Dr. Roger Firestien. In this book, Roger introduces the simplest of methods to ensure you are solving the right problem, and shows them in use in real-world examples from medicine, business, education, agriculture, manufacturing and more.
You will discover tools to identify the best problem so your solutions are the real deal, not masking symptoms of an issue.
Can you afford to spend 5 minutes to find the real problem? Can you afford not to?
International customers, please order from Amazon.
